UX Case Study

Pfoods

Pfoods (Plant Foods) is a food-tech startup with exclusive platform technologies focused on plant-based proteins and dairy alternatives, providing you with nutritious and sustainable food options that benefit both your health and the environment.

Branding

Studio Mesmer

Design

Studio Mesmer

Development

Studio Mesmer

Problem Statement

Develop a unique brand identity, promote plant based living and design an engaging, user-friendly website to effectively connect with a diverse audience.

Target Audience

Vegans & Vegetarians

Branding

Our project was initiated from scratch. We developed a website that provided information about the company’s services, crafted sections that highlighted the company’s products, formulated a logo, and incorporated colors that were consistent with the company’s values, vision, and mission.

User Flows

Wireframes

UX Research

Use of micro interactions,videos and imagery to provide in depth insights into the product

To improve the user’s comprehension of the product, we integrated various visuals such as illustrations, imagery, and graphs. Additionally, we implemented motion graphics and interactive designs to facilitate effortless navigation throughout the website.

Theming

Mobile Web