The role of design

The role of design in this project was crucial in decluttering and simplifying the original layout of Longshot AI. Users were previously encountering difficulties in understanding how to proceed through the platform, leading to frustration and inefficiency. By thoroughly analyzing user interactions and feedback, we identified key areas where the interface could be streamlined. Our redesign focused on creating a more intuitive and user-friendly experience, with clear navigation paths and visually appealing elements that guide users effortlessly through their tasks.

The impact of the redesign was significant. Longshot AI users experienced a marked reduction in bounce rates, indicating that visitors were more likely to stay and engage with the platform rather than leaving prematurely. Additionally, the number of completed flows increased, demonstrating that users found it easier to accomplish their goals without unnecessary obstacles. This improvement not only enhanced user satisfaction but also contributed to the overall success and usability of Longshot AI, solidifying its value as a tool for efficient content creation.