UX Case Study

Irani Movietone

The Irani Movietone comprises a team of fervent storytellers who are convinced that storytelling follows a scientific process. They endeavor to channel more resources towards writers and the writing process, and they strive to lead the way in bringing about this transformation.

Founder

Boman Irani

Design

Studio Mesmer

Development

Studio Mesmer

Problem Statement

To create an engaging website that can attract a broader audience and to publish top-notch content pertaining to the art of filmmaking.

Target Audience

Corporates & Business Owners

Wireframes

UX Research

Use of micro interactions & transitions to elevate user experience

To broaden the scope of Irani Movietone and augment the user experience, we utilized various techniques including transitions, micro interactions, and motion graphics. Moreover, we optimized the layout of the web pages and streamlined navigation, facilitating users to seamlessly browse the website and relish a captivating, user-friendly experience.