Interesting
UX Researches

The project commenced with an analysis of competitors and their limitations. Upon examining all the competitors, it became apparent that they all had one common shortcoming – the lack of an exploratory element. Although these competitors provided information on numerous career paths and professions, they failed to assist children in exploring new and potential areas of interest.

The UX design addressed the shortcomings of others by making exploration the central concept of the platform’s user experience. Although there are flows for viewing information on a specific profession, the primary navigation is geared towards exploration.